Job Description

Company Name:                              Persia Food Products Inc.

Location:                                            8360 Prince Edward St Vancouver BC V5X 3R9

E-Mail Address:                                persiaprinceedwards@gmail.com
Number of Position:                        1
Position Name:                                 Vice President – Sales & Marketing
Position Duration:                            Permanent, Full-Time
Hours:                                                35-40/wk
Salary:                                                $47.70/hr
Overtime:                                          As per provincial standards - $71.56 after 8hrs/day, 40hrs/wk

Benefits:                                             N/A

Language of work:                            English

Education:

Business Administration Credential Preferred, but will consider equivalent

Qualifications:

• 3-5 years experience in middle management roles specializing in sales and marketing leadership, preferably within the grocer industry but will consider transferrable experience.
• Proven track record of developing and implementing successful sales and marketing strategies that drive brand growth and market share.
• Strong understanding of digital marketing channels, social media platforms, and e-commerce trends.
• Exceptional analytical and problem-solving skills, with the ability to leverage data insights for decision-making and identifying sales trends.
• Excellent communication and presentation skills, with the ability to influence and inspire.
• Strategic mindset, with the ability to think creatively and develop innovative sales and marketing strategies.
• Strong leadership and team-building abilities, with a passion for developing talent and fostering a collaborative work environment.
• Demonstrated ability to manage multiple projects simultaneously and deliver results within tight deadlines.

Company Overview:

Persia Foods is a dynamic and innovative retail/wholesale food distribution company committed to delivering high-quality, affordable and culturally authentic culinary experiences. Our diverse range of products caters to discerning palates and celebrates the rich flavors of Persian cuisine. With a passion for excellence and a customer-centric approach, we have earned a reputation for exceptional taste, affordable price, and uncompromising quality in the grocer industry.

Job Description:

As the Vice-President of Marketing at Persia Foods, you will be a visionary leader responsible for driving the strategic direction of our marketing initiatives. Your expertise and insights will help shape our brand's identity, amplify our market presence, and establish Persia Foods as a household name synonymous with affordable quality. Working closely with our executive team, you will help guide a talented sales and marketing department to craft compelling strategies that engage consumers, build brand loyalty, and drive business growth.

Job Duties:

• Strategic Planning: Develop and execute comprehensive sales and marketing strategies that align with Persia Foods' overall business goals. Identify emerging market trends, consumer preferences, and competitive landscape to position our brand for continued success and market leadership.
• Brand Management: Cultivate and enhance the Persia Foods brand image through creative and impactful brand-building initiatives. Ensure brand consistency across all touchpoints, including digital platforms, advertising campaigns, and public relations efforts.
• Market Research and Analysis: Conduct thorough market research to gain insights into target audiences, customer behavior, and market dynamics. Utilize data-driven approaches to inform sales and marketing decisions, optimize product positioning, identify growth opportunities and establish new sales streams.
• Product Launches and Campaigns: Work with Senior Management to lead the development and execution of innovative product launch strategies and campaigns that generate excitement, drive sales, and increase brand awareness. Collaborate with cross-functional teams to ensure successful product launches and integrated marketing communications.
• Digital Marketing: Assist Department Manager by overseeing the digital sales and marketing strategies, including website development, social media engagement, content marketing, SEO/SEM, and online advertising. Leverage digital platforms to connect with consumers, increase online visibility, and drive customer acquisition and retention.
• Team Leadership: Help to inspire and mentor a high-performing cross-functional teams, fostering a culture of collaboration, creativity, and continuous growth. Provide guidance and support to team members, empowering them to achieve their professional and organizational goals.
• Budget Management: Assist the Department Manager in the development and management of the sales and marketing budgets, ensuring optimal allocation of resources to maximize the company’s Return on Investment. Monitor marketing metrics and analytics to track performance, measure campaign effectiveness, and drive data-based decision-making.
• Stakeholder Engagement: Build and maintain strong relationships with internal stakeholders, external partners, and industry influencers. Collaborate with sales, product development, and senior management teams to align marketing efforts with overall business objectives.

Join Persia Foods:

If you are a visionary sales and marketer who thrives in a dynamic and fast-paced environment, we invite you to join our team. As the Vice-President of Sales and Marketing at Persia Foods, you will play a pivotal role in shaping our brand's future and driving our success in the competitive food industry. Together, let's redefine customer experiences and deliver quality and authentic products of Persia at affordable prices. Apply now!

***** Please submit all resumes via email: persiaprinceedwards@gmail.com *****

We look forward hearing from you and advise that only those shortlisted will be contacted.

Persia Food Products Inc. is an Equal Employment Opportunity Employer and values diversity.